When Wes Metcalfe bought a cucumber from a Tesco shop in Dinnington, he never expected it would springboard him into viral stardom.
But after taking to Facebook to let Tesco know, the dad-of-three has become an overnight sensation.
On Saturday Wes posted: “Dear Tesco, yesterday I purchased one of your fine cucumbers to make my favourite dish – a cucumber sandwich. Upon opening my cucumber, I discovered a worm inside the wrapping. I thought ‘at last, finally Tesco have come up with something to beat Aldi’s free-spider-with-bananas offer’.
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“I excitedly shouted the kids downstairs to come and meet our new pet. We decided to name him William.
“Our new pet appeared to be very unresponsive, we just put it down to him being sleepy and decided to give him some time to come round. Twenty-four hours later and William still hasn’t moved – on closer inspection he seems quite flat and I think he may be dead.
“I know Aldi’s banana spiders were deadly, but at least they had some life in them.
“I now have three very upset children, a worm funeral to plan and to top it all off I’ve totally lost my taste for cucumber sandwiches, which as everyone knows are a favourite at any wake.
“So come on Tesco, wiggle your way out of this one.”
Tesco’s equally amusing response – a poem titled an ode to William – further stoked the online amusement.
But Wes had more up his sleeve and penned his own poem in response. Tesco then responded with their interpretation of Wonderwall by Oasis, and Mr Metcalfe responded with a version of Blur’s Parklife, which he renamed Worm life.
Wes even held a ‘funeral’ for William, and shared the details on Tesco’s Facebook page.
The Facebook conversation has been shared more than 30,000 times and has had more than 10,000 comments since being posted.
Mr Metcalfe, a trainee electrician, said: “I enjoy making people laugh, but you just can’t tell what will go viral.”