RSPCA partners up with pet food supplier to help pets amid rehoming crisis

As part of the partnership, McAdams will also provide a bag of dry food for every rescue dog and cat adopted from an RSPCA centre and donate up to £80,000 from the proceeds of sales.

It comes as the national animal charity faces a rehoming increase, with a decline in people adopting animals, but an increase in animals being given up for rehoming – the RSPCA’s Great Ayton national centre, which serves Nottinghamshire, as well as Lincolnshire, Yorkshire and Cumbria, has seen a 150 per cent increase in cat intakes year on year.

Emma Slawinski, RSPCA director of policy, prevention and campaigns said: “With animals now spending longer than ever in our care, we are doing everything we can to ensure they stand the best chance in life and finding a forever home.

“Along with specialist behavioural and training support for our rescue animals, a key focus for us is their nutrition, so our partnership with McAdams could not have come at a more ideal time and we are thrilled to be working with them.

"The company shares our values including a passion for higher-welfare farming and traceability and we have worked together to create a partnership designed to set the standards in animal wellbeing in the pet trade. It’s not only benefiting domestic animals, but ensuring a better life for farm animals too.”

Neil McAdam, McAdams founder, said: “Our intention is to improve the lives of dogs and cats in their care, at a time when rehoming charities need our support more than ever.

“McAdams is the only dry pet food sourced from RSPCA-assured, certified farms. We are proud to be offering our foods to the charity to be fed to the cats and dogs within their rehoming centres, at no extra cost to them.

"We will also make a donation to the RSPCA for every bag of McAdams cat or dog food purchased by the public, with a minimum donation in the first year of £80,000. Furthermore, we will provide every RSPCA adopter a bag of food to take home with their pet.”