New George's chip shop has officially opened in Sutton

George’s Tradition Group has opened its first new premises since the Covid-19 pandemic at Lakeside Point Retail Park in Sutton.

Nick Hogan, group chief executive officer, said: “We see this as a significant step forward for the group.

“We have been looking for the right location in which to expand and we are excited to be here in Sutton In Ashfield, we look forward to welcoming friends old and new.

A marketing spokesman said: “Visitors to George’s at Lakeside Point will be greeted by a new look to this famous brand, but we would like to assure our customers the only thing that has changed is elements of our marketing material – everything about or food that people have come to know and love for more than 50 years remains the same.

“George’s is rightly proud of the processes it has developed over the years to deliver, what it describes as the unique taste of George’s fish and chips. The cod served in George’s is caught in ice-cold Arctic waters.

“The pure cod fillet, with nothing added, is frozen within 20 minutes of being caught to lock in the flavour and goodness.

“We follow very strict processes to deliver fish that is consistent and amazing quality.

“George’s ‘proper’ chips are made using specially selected potatoes prepared using a unique cooking process that produces the perfect chip every time.

“We change our cooking oil twice daily and it is continually filtered throughout service.

“We feel it extremely important that our customers taste our great food, not our oil.”