‘Prime’ time for Nottinghamshire youngsters as drink craze hits shelves

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A ‘hydration’ drink has taken stores across the country by storm – as shoppers flock to the shops for a taste of ‘Prime’ promoted by popular vloggers.

A viral range of hydration drinks promoted by YouTube stars Logan Paul and KSI have been causing shoppers to flock to the shelves over the festive period.

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The viral hydration drink created by YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on December 29.The viral hydration drink created by YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on December 29.
The viral hydration drink created by YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on December 29.

Due to popular demand, in November – Asda limited the number of drinks each customer could buy.

Since Aldi brought in the drink on December 29, the company has a limit of one drink per flavour per customer.

And a video went viral of shoppers in a London Aldi store, pushing children out of the way and stocking up on the beverage.

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Shoppers across the UK have described scenes of 'absolute chaos' as adults pushed and shoved young children out of the way to get their hands on bottles of Prime.

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And residents in Nottinghamshire have been weighing in with comments on your Chad’s Facebook page, fb.com/mansfieldchad

One reader said the drink is being sold at a Rainworth store for £10 a bottle, such is demand, compared with £1.99 in Aldi stores.

Kelly Marie, from Sutton, said: “What’s so special about these drinks?”

Rachael Clarke said the hype was ridiculous.

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Madara Riley, from Mansfield, said: “Stop making bad habits a hype.”

Jon Wagstaff said: “It says everything when people think it's an ‘energy’ drink. It isn't.”

Tracy Evans said: “They have no caffeine in them. They're not energy drinks – they are hydration drinks, minerals vitamins and water.”

Kerry Robinson said: “Thank god Aldi has started selling it. It might give us at Asda a break from everyone pushing and shoving.”

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Marie Brooks, from Mansfield, said: “Can someone please tell me what the attraction is. I feel like I’m missing out.”

And Carolyn Ann, from Kirkby, said: “My thoughts are that if parents offer their kids coconut to drink, they’d normally say no – but as it’s being promoted by a rapper, it’s ok to have. It’s bonkers.”

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