Selston FC strike sponsorship deal with Roofing East Midlands

Selston Football Club have announced Roofing East Midlands as its new Principal Partner for the next two seasons, in a significant partnership that represents one of the most substantial commercial agreements in the club's history.

The partnership will see the Roofing East Midlands logo proudly displayed on the front of both Selston FC's home and away shirts throughout the 2026/27 and 2027/28 seasons.

Based in Riddings, Alfreton, Roofing East Midlands is an established professional roofing company providing a comprehensive range of roofing solutions across the East Midlands, including new roofs, repairs, flat roofing, tiling and maintenance. The company works with both domestic and commercial customers across the region.

Kenny Rhodes-Andrews, Director of Roofing East Midlands, said: “We are delighted to become Principal Partner of Selston Football Club for the next two seasons. As a local business, we understand the importance of supporting the communities in which we live and work, and Selston FC is a fantastic example of an organisation that brings people together.

“The club has a clear ambition to continue developing both on and off the pitch, and we wanted to be part of that journey. “

James Naylor, Chairman of Selston Football Club, said: “This is a hugely significant partnership for Selston Football Club and one that we are incredibly proud to announce.

From the outset, our ambition has been to build a commercial model around genuine partnerships with businesses that share our commitment to the local community. Roofing East Midlands is exactly the type of local company we want to work alongside, and having their brand on the front of both our home and away shirts for the next two seasons is a fantastic statement of that shared commitment.

As a club, we are determined to ensure that our partnerships deliver value back to our sponsors. This isn't simply about putting a logo on a shirt — it's about using the reach, profile and engagement of Selston FC to help promote local businesses while their investment enables us to continue providing football and community opportunities for hundreds of local people.

I would like to personally thank Kenny and everyone at Roofing East Midlands for their belief in what we are building. We are delighted to have them at the forefront of the club as we enter what is an incredibly exciting period for Selston FC.”

While the club is delighted to secure Roofing East Midlands as its Principal Partner, a number of partnership opportunities remain available for the 2026/27 season.

Opportunities include pitchside advertising, player sponsorship, junior team partnerships, matchday sponsorship, programme partnerships and bespoke commercial packages.

Businesses interested in becoming part of the Selston FC journey are encouraged to the club via www.selstonfc.club