Nottingham Forest have announced record shirt deal with sports betting company BetBright.
The partnership with Nottingham Forest is BetBright’s first front-of-shirt contract with an English football club as the company takes its most significant step as part of a major wider investment into marketing its brand.
David Cook, Chief Commercial Officer at Nottingham Forest, said: “The club are delighted to have secured another key partner for the 2018-19 season. Yet again we have not only been able to secure one of the most significant financial deals in the club’s history, but also a partner that has shown a unique desire to be part of the project at Nottingham Forest.
“The supporters of Nottingham Forest are of huge importance to us and we look for our partners to have a similar fan-first approach. We look forward to working with BetBright and are excited by the plans they have for the partnership.”