EFL Trophy rebranded as American sandwich chain Jersey Mike's becomes title sponsor
The EFL has confirmed a new look for the EFL Trophy as American sponsorship lands in English football.
Mansfield Town are back in EFL Trophy action soon when they visit League Two side Port Vale for their second fixture in the competition this season.
Moving forward, the tournament will be known as the Jersey Mike’s Trophy, following a major new five-year sponsorship deal.
Jersey Mike’s is an American submarine sandwich chain and a household name across the US and Canada, with more than 3,300 stores in operation. Now, as the branding arrives in English football, a flagship restaurant is also due to open in London later this year.
“Jersey Mike's prides itself on a longstanding commitment to giving back to communities, making the EFL Trophy a fitting competition to sponsor,” the EFL statement reads.
This new sponsorship will run until the end of the 2030/31 season.
Prior to Jersey Mike’s, the EFL Trophy has seen multiple title sponsors over the years, starting with Freight Rover in 1984. Since then, brands including Checkatrade, Papa John’s and Vertu Motors have had the Trophy renamed after them.
Mansfield Town will face Port Vale in the Jersey Mike’s Trophy on 6 October, before hosting bitter rivals Chesterfield on 10 November. Stags lost 4-1 to Manchester City U21s in their first group stage clash last month.