8 nostalgic photos of Christmas shoppers in the 1970s - and what the stores looked like

Santa couldn’t do any online shopping then 🎅

This Christmas you will probably do a good chunk - if not all - of your shopping online. Whether searching Amazon on your laptop during a spare minute at work, or scrolling the ASOS app on your phone. 

Now we are in November, the Black Friday sales will already be starting in places - as more and more of us try to get an early bargain. You may still head down to the high street, or an out of town shopping centre, to do some browsing in person. 

But it is nothing like fighting through crowds at popular shops in the 1970s. Back when you had to do all of your shopping in person - or it didn’t get done at all. 

Take a trip back in time to see what Christmas shoppers looked like 50 years ago.

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