These photos capture all the fun of seaside holidays around the UK in the 60s and 70s.
You can sit back and enjoy the nostalgic images without the misery of getting sand in your picnic or dashing for cover during an unexpected rain shower.
This retro photo gallery captures the crowds that descended on the nation’s beaches each summer, when overseas holidays were still out of reach for many families.
Youngsters are seen enjoying the simple pleasures of a day out at the coast, from splashing amid the waves to building sandcastles.
Some of the seaside resorts pictured look very different today to how they did in these images.
In one photo, a stunning lido, which has sadly since been demolished, is shown sparkling in the sunshine.
Elsewhere, the coastline’s natural beauty is captured before it was scarred by more recent developments.
Amid all the ordinary holidaymakers enjoying the seaside, there are a few famous faces - including two of the biggest bands of the day.
Do these photos bring back any memories for you? If you enjoyed this retro photo gallery, you might like this look back at some of the UK’s most popular lost theme parks.
9. Landladies
Skegness landladies Hazel Adams and Marjorie Romanis pose on the beach in 1914 bathing costumes, amid the snow, for publicity photographs, in around 1975 | Getty Images Photo: Ian Tyas/Keystone Features
10. Donkey rides
Holiday-makers with the donkeys at St Andrews beach, Fife, in 1961 | TSPL Photo: TSPL
11. Getting some shut-eye
A couple dozing at Blackpool seafront in 1974 | Getty Images Photo: Neil Libbert
12. Scaffolding
People climb down scaffolding steps to the beach at Birling Gap, Sussex, erected to strengthen the cliffs after cliff falls, in 1972 | Getty Images Photo: Fox Photos