The baby essentials parents keep recommending are now on sale – here’s what I’d buy
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Buying baby gear can feel overwhelming, but one trusted brand keeps coming up in conversations with parents. With prams, car seats and cot beds now reduced, I’ve rounded up the items I’d genuinely consider based on reviews and real-world recommendations.
Buying baby gear can feel overwhelming there’s so much to consider: safety, practicality, longevity, and of course, price. Over the last few years, one brand I keep coming back to and hear great things about from other mums is Ickle Bubba.
With their current sale covering prams, car seats, cots, and highchairs, I’ve rounded up the products I’d personally consider, based on reviews and friends with little ones who love the brand.
Virgo growing family 11-piece pram
Shop now for £529 (was £629)
Prams are one of those purchases you want to last. The Virgo Growing Family pram stands out because it’s designed to grow with your family. Friends who have it praise its versatility from newborn days to toddlerhood, you’re covered without constantly buying upgrades.
It’s sturdy without being bulky, and practical enough for school runs, shopping trips, or even just navigating the local streets with a wriggly baby.
Radial 360 rotating car seat
Buy now for £109 (was £149)
Car seats are a must for safety, but ease of use is huge too. The 360° rotation on this seat is a real game-changer getting your little one in and out without straining your back feels like magic.
Coleby classic cot bed
Shop now for £159 (was £179)
A cot bed is a long-term investment, so it’s worth picking one that lasts. The Coleby Classic is solid, straightforward, and converts into a toddler bed which is perfect if you’re thinking ahead.
These are the Ickle Bubba sale products I’d consider buying based on reviews and recommendations from families who are in the thick of it with babies and toddlers.
Delivery is free on all orders over £50, and £4 on orders under £50.
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