A US company, called MaskClub, founded solely to provide face covering subscriptions has launched in the UK, with thousands of officially licensed designs - from Care Bears and Sesame Street to Batman and Wonder Woman.
The idea behind these fun designs is to make the process of mask-wearing less intimidating.
The brand also has a 'pay it forward' scheme, whereby customers can buy a mask and donate to a charity at the same time. To add to this, for every mask purchased, MaskClub will donate 10 per cent of sales to NHS Charities Together.
The UK launch follows on from success in the US, which saw 100,000 masks donated to first responders in the first four weeks.
Because of this, MaskClub added a European production to produce face coverings that are double-ply, hand-printed, hand made and hand sewn in Europe priced at £13.99 or £9.99 for the subscription service.
“These are confusing times, says founder, Trevor George.
"We want to help families make the situation a little better, and hopefully brighter, by featuring beloved brands that resonate with children and making the act of mask wearing less intimidating. By outfitting the whole household, children will hopefully find the act of mask wearing less scary when seeing their parents wear it."
How did MaskClub start?
Commenting to Forbes, Mr George said, “Like many businesses, when the pandemic hit America it impacted us significantly. His company, Trevco, is known as one of the world’s largest soft line manufacturers of licensed merchandise.
“Overnight, our sales fell by 60 per cent. For about three weeks, all I could do was try to keep our company alive.
“All this time, my wife had been pushing me to do something. I told her I thought it would be impossible to make masks ourselves, but she didn’t give up."
The husband and wife team set up MaskClub in four days.
“It was the craziest four days of my life and I will never forget it," says Trevor.
Since 10 July in Scotland and 24 July in England, it is mandatory to wear a face covering on public transport, shops, taxis and NHS hospitals. Face coverings and masks have been part of the discussion on preventing the spread of the coronavirus since earlier this year.
The World Health Organisation (WHO) states that the use of a mask can be helpful to limit the spread of potentially infectious droplets in some public settings where physical distancing is not possible.
As such, it recommends the use of non-medical fabric masks for people in the general public where at least a one metre distance cannot be maintained, such as on public transport, in shops, or other confined or crowded environments.