New research, analysing just how much top influencers can earn by posting about their favourite hobby, found that the horticulturist and broadcaster could earn an average of £3,570 for sponsored posts.
That’s 58 per cent more than the next top earner, Darryl Cheng, who could pocket around £2,254 for a sponsored Instagram post.
On average, the 10 most popular gardening influencers could earn £1,352 per paid post on Instagram.
While gardening influencers are certainly growing in popularity, the research commissioned by Simply Paving has revealed that fitness influencers are leading the way when it comes to earning potentials on Instagram.
Using data from Influencer Marketing Hub, the paving specialists analysed the estimated earnings of 10 of the most popular influencers across 10 different influencer categories, including gardening, to determine the most valuable type of influencer.
Different types of influencers
The research found that fitness influencers were far and away the highest earning type of influencers on Instagram, averaging almost £20,000 per sponsored post.
Only home improvement influencers were estimated to earn less than gardening influencers from sponsored posts, averaging earnings of £1,247 per post.
Despite having the lowest average earnings, home improvement influencers have the most interactions from their followers, boasting an average engagement rate of 3.29%.
Along with beauty and automotive influencers, this high engagement rate could suggest a high audience growth potential for home improvement influencers, showcasing the high enthusiasm of those audiences.
Food and fitness influencers have the lowest engagement rates, averaging 0.47 per cent and 0.9 per cent per post, respectively.
Yousuf Ismail, Digital Lead at Simply Paving, commented: “It’s inspiring to see how successful both novice and seasoned gardeners can become on social media, just by posting pictures of their personal gardening projects.
“Though their Instagram earnings might not quite compare to other types of popular influencers, there is so much potential for success with this social media platform, helping people turn a hobby into an illustrious career.
“What’s more, not only do gardening influencers offer useful tips and advice for people looking to get the most out of their outdoor space, they also are helping to build online communities of like-minded people.
“We certainly cannot wait to see what the next generation of gardening creators post onto our Instagram feeds.”
For further insights into how to transform your own garden, visit the Simply Paving Advice Centre.
Top 10 influencer sectors ranked by estimated earnings
Fitness - £19,970 per post
Beauty - £9,394 per post
Fashion - £7,394 per post
Automotive - £5,198 per post
Travel - £4,795 per post
Food - £4,562 per post
Cleaning - £3,409 per post
Parenting - £2,272 per post
Garden - £1,352 per post
Home improvement - £1,247 per post
Top 10 highest paid gardening influencers ranked by estimated earnings
Monty Don (@themontydon) - £3,570 per post
Darryl Cheng (@houseplantjournal) - £2,254 per post
Darryl Cheng (@bakercreekseeds) - £1,803 per post
Deanna (@deannacat3) - £1,328 per post
Kevin (@epicgardening) - £1,088 per post
Nicole Burke (@gardenaryco) - £1,037 per post
Charles Dowding (@charles_dowding) - £844 per post
Niki Jabbour (@nikijabbour) - £716 per post
Humans Who Grow Food (@humanswhogrowfood) - £570 per post
Dan Pearson (@coyotewillow) - £308 per post