TV ads are linked to chubby children
Cancer Research UK says more than one in five children in the region are overweight by the time they go to primary school - a figure which increases to one in three by the time they leave - and this in turn leads to an increased chance for developing cancer in later life.
The charity has launched a ‘Junk Free TV’ campaign urging the Government to remove junk food advertising from TV before the 9pm watershed to help protect children’s health.
The call follows a study by the Cancer Research UK revealing how youngsters’ food choices are influenced negatively by TV advertising.