Success as ‘I Love Mansfield’ cards hit the high street

Shoppers and staff at the Four Seasons shopping centre get to grips with new touchpoint stations.
Shoppers and staff at the Four Seasons shopping centre get to grips with new touchpoint stations.

The relaunch of the new ‘I Love Mansfield’ card has been hailed as a ‘major success’ by traders.

The new card, managed by Mansfield BID was released on Saturday, March 11, coinciding with the launch of new Touchpoint voucher and display technology in the centre.

Since the launch at the weekend, hundreds of shoppers have made use of the voucher system.

Since the launch at the weekend, hundreds of shoppers have made use of the voucher system.

Users can now see more than 200 offers from retailers around the town centre who are taking part, and can update offers whenever they wish.

Guy Chatburn, from Rewarding Visits said: “It is evident that the voucher technology is already helping to stimulate spending in town centre venues.”

It is still early days for the cards’ return, but 600 offers were viewed over the weekend, and top performing vouchers were for cafes and sandwich shops, with Ten Green Bottles in Time Cafe Bar in the lead.

Mr Chatburn added: “When we installed the Touchpoints during the week, we saw how they have already become a talking point with their branding supporting the new card and displaying digital advertisements for local retailers and town events.

“It really has been a fantastic start in Mansfield.”

Shoppers now have access to 200 different vouchers from over a hundred different retailers, using the touchpoints at Mansfield Library, the bus station and Four Seasons Shopping Centre.

Rachel French, from Ten Green Bottles, said: “The I Love Mansfield card has been running for some time, and has proved popular. I am sure when people get used to going to the Touchpoints and printing vouchers out, this new version will benefit many people and businesses.”

Sarah Nelson, from Mansfield BID, said: “We’ve had terrific feedback from card holders and from businesses alike. It’s been great to see the take up already and in such a short space of time.

“Once again, Mansfield town centre is leading the way in adopting digital technology to help drive footfall and assist businesses.”

For more about the offers available through the I Love Mansfield card, visit www.ilovemansfield.co.uk.