Stagecoach East Midlands is joining forces with sustainable transport group Greener Journeys to promote the benefits of bus use through the UK’s first ever ‘Catch the Bus Week’.
The initiative, which will run for a week from 29th April, will see Stagecoach East Midlands working to encourage local people to ditch their cars in favour of taking the bus.
Throughout the week, Stagecoach will highlight the environmental and financial benefits of using the bus more often.
Stagecoach East Midlands is carrying out a programme of promotional activities across the area to encourage people to give the bus a try. In Mansfield Stagecoach staff will be in the city centre on Monday 29 April handing out free Dayrider tickets and riding around on buses giving customers a sweet treat in the form of Stagecoach branded seaside rock.
Dave Skepper, Commercial Director of Stagecoach East Midlands, said, “There are obvious environmental benefits of taking the bus instead of driving – but bus travel can also save people money and reduce the stress of driving and parking in busy towns and cities.
“We offer the best value bus fares in Britain and have invested almost £450million over the past six years in new, state-of-the-art buses for our customers and we are introducing smarter ticketing across the UK to make it even easier for passengers to use our greener, smarter services.”
Claire Haigh, Chief Executive of Greener Journeys, said: “Since 2010 Greener Journeys has been striving to take one billion car journeys off the road and Catch the Bus Week will help us reach this aim. Buses play a crucial role in our society from getting children to school, carrying people to work, the shops or to their local park or swimming pool day in day out. Buses support the economy.
“Buses also help reduce congestion on the roads, promote social inclusion by providing a vital link to those without other means and reduce all our carbon footprints and travel’s effect on the environment.
“This campaign will be a springboard for greater public attention of the buses many benefits and I hope will encourage both car drivers and infrequent bus users to give the bus a try. I am delighted to be launching such an important campaign.”
For more information about Stagecoach UK Bus visit www.stagecoachbus.com.