ProCook scoop top industry award

ProCook, which has its flagship store in the East Midlands Designer Outlet, won the Best Multi-Channel Business or Brand Annual Sales of £15 - £30 million in the Direct Commerce Awards.

The win came in the face of stiff competition from industry titans such as Lakeland and Direct 365.

The glitzy awards ceremony, which took place at the exclusive Hurlingham Club in London, is viewed as a benchmark for exceptional performance in the retail industry.

Steve Sanders, ProCook’s CEO: ‘Winning this award is a fantastic achievement for everyone at ProCook. It’s been an incredible 12 months for the company, marked by our best ever sales performance, international expansion and our impending move to a new HQ.

‘We’re extremely proud to have taken home this prize, as recognition of our achievements’.

ProCook founder, Daniel O’Neill: ‘We’re absolutely delighted to have won this prestigious award. The Direct Commerce Awards identify the best in the industry and winning this award really illustrates how hard we work at ProCook to deliver excellent products at unbeatable prices’.

‘This is a fantastic achievement for everyone at ProCook and highlights the high standards of customer service and product development to which we adhere’.

The award caps an incredible 12 months for the company, which has celebrated its most profitable year on record, posting a 20% increase in sales and comparable growth of 29%.

ProCook began 20 years ago and supplies kitchenware products for up for 50% less than other leading brands. If customers find similar product of equal quality at a cheaper price elsewhere it will refund the difference.

The company offers high quality pots and pans, induction pans, saucepan sets and saucepans alongside cast iron cookware, bakeware and kitchen knives.The saucepans and knives come with guarantees of up to 25 years .

as do the knives. The range of knives include santoku knives (also known as Japanese Knives) and are crafted from the finest steel.

The ProCook Promise

We will not be beaten on price. Because we design and source all the products in our range ourselves, we can offer the best possible value for money. If you find similar product of equal quality at a cheaper price elsewhere we will refund the difference ...read more