Posters target roadwork accidents drop

New posters alerting motorists to the presence of road workers operating on the highway are being launched by Nottinghamshire County Council.

Already used widely in other areas of the country, the posters are being introduced in a bid to improve safety for highways teams working on Nottinghamshire’s roads.

The County Council is responsible for looking after more than 4,000km (2,600 miles) of roads, over 5,000km (3,400 miles) of footway, 90,000 street lights, 120,000 highway trees and 350 sets of traffic signals.

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Coun Kevin Greaves, chairman of the Nottinghamshire County Council’s transport and highways committee, said: “Looking after Nottinghamshire’s roads can be a tough and dangerous job, but someone has got to do it – and it could be your dad, brother, uncle, cousin, or even sister working behind those cones,.

“Although we regularly talk about safety on our roads, the attention is normally focused on road users – drivers, cyclists, motorcyclists and pedestrians – and it’s all too easy to forget about those people who actually work on the highways.

“These posters redress the balance and help to remind motorists that there are real people working behind those cones -- with families waiting for them at home.”

Since September 2010, the County Council’s highways workforce has encountered 14 reported incidents which have ranged from traffic speeding through road works to one worker actually being hit by a vehicle when the driver of the car in question refused to follow a signed diversion route

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Luckily the worker recovered from his injuries – but it could have been much worse.

On another occasion, one of the County Council’s road workers was struck by a car while gritting a side street during winter to make it safe for road users.

These are just a couple of examples – many more incidents go unreported.

The new posters feature a small boy wearing a hard hat and hi-visibility vest with the slogan: “Slow Down: Kill your speed, not my Dad”.

The posters will be produced in a variety of formats and be used on-site wherever the Council’s highways teams are at work at the side of the road.