Mansfield Woodhouse woman supporting grassroots football in bid to bounce back after pandemic

Sarah Dyer is Mansfield Woodhouse-born and bred and took over Radway, the health and safety training business she had been working at for many years in 2017 with her business partner Jayne Herbert.

Unfortunately, after the death of her beloved mum Maureen, the pandemic hit and her business ground to a halt – and the 51-year-old knew she needed to boost the business.

She searched for ways to help relaunch her brand, which was renamed Hillside H & S Training.

Sarah said: “After mum died I needed to do something to focus on my future.

“She had been poorly for a while and suddenly, finding myself with more time on my hands, I knew I had to find a way to get the business back on track after covid.

“I’d taken over the business with my friend Jayne, but she opted to retire last year, so I needed to look for another way to get the name out there.”

Hillside H&S Training specialises in bespoke health and safety training packages for businesses and individuals.

As the coronavirus pandemic hit, face-to-face training stopped completely, leaving Sarah wondering how she could continue.

She had decided to sponsor a kit for Kirkby-based Beaufort United Under 11s in 2018, so opted to continue with the football theme and also sponsored an advertising board at the Stags’ One Call Stadium, in a bid to get the company’s new name out there.

“I had to do something, and thought local football was a great option, especially as Stags offers great networking opportunities too.” Sarah said.

“Unfortunately Beaufort weren’t able to use their kit last season, but hopefully it will get some use now matches are beginning to happen again.

“Business has been really quiet over the last 18 months, with so many businesses closing down, it’s been really hard.

“I’m hoping that now things are opening up again that we can really start getting out and about and businesses can start building back up again.”

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