Mansfield 103.2 becomes Mansfield Radio in major rebrand
One of the country’s last remaining independent stations, Mansfield 103.2, has entered a new chapter after officially rebranding as Mansfield Radio.
New owners Nicola and Paul Chadbourne say the rebrand reflects the changing nature of radio but have said they remain committed to providing a true local service for the people of Mansfield, Ashfield and the surrounding communities.
The rebrand marks an exciting evolution for the station, bringing a fresh identity while retaining the local spirit, familiar voices and strong connection with the community that listeners have come to know and love since the station launched in 1999.
The move from Mansfield 103.2 to Mansfield Radio reflects the changing way audiences listen to radio today, with the station’s identity no longer tied solely to its FM frequency.
Under the new name, Mansfield Radio will continue to champion the people, businesses, organisations, events and stories that make Mansfield and the surrounding area unique – a place that once at the historic heart of Sherwood Forest.
Paul Chadbourne, managing director, said: “Mansfield 103.2 has been part of the local community for many years, and we’re incredibly proud of the heritage behind the name.
"Mansfield Radio is the next chapter.
“The new name is simple, memorable and says exactly who we are – many people already call us Mansfield Radio anyway.
"While the branding is changing, our commitment to local listeners remains at the heart of everything we do.
"This is all about looking forward but we are taking everything we love about Mansfield 103.2 with us.”
The rebrand will see Mansfield Radio introduced across the station’s on-air presentation, website, social media, marketing and promotional activity.
Ian ‘Watko’ Watkins, programme director, said: “This is a really exciting time for us at the station and we believe that our new sound will give us a much-needed refresh in a very competitive radio market place.
A big thank you goes out to those that have helped us with the transformation including our partners at S2Blue and Udder Media.
"But to our existing listeners, the message is simple – Mansfield 103.2 isn’t disappearing, it’s just becoming Mansfield Radio.”
The rebrand represents the station’s ambition to build on its established local presence and reach an even wider audience across traditional radio and digital platforms with more exciting announcements in the near future.