Alan Weston owns auto paint and body repair centre Spray-Tech in in Boughton.
Along with his partner Sharon Elsom, who helps him run the business, the couple have decided to spread some festive cheer amongst the elderly.
Two bins have been placed in the reception, where donations for gifts can be dropped off, which Sharon and Alan will then wrap and distribute around the care homes in and around Mansfield on Christmas Day.
Sharon said: "We have witnessed first hand that some residents don’t have any visitors.
"We are looking for donations of little gifts for them to open on Christmas Day .
"These could be a pair of socks, slippers, toiletries or chocolates.
"Hopefully it would put a smile on their faces."
Sharon was motivated to help after she visited her dad, Kenneth Saxton, aged 73, in Churchfields care home, Rainworth.
She added:" I’ve been a carer for few years for my dad, who has Parkinson’s and Dementia.
"This year, he’s had to move into a care home as his condition is getting worse .
"While visiting my dad I’ve noticed a lot of people have no visitors.
"We want to do some good and give something back to our older generation.
"Some fought for our country and now they're alone.
"The care homes do their best to give presents to residents, but with the lack of funds it’s hard."
"No one should be lonely at Christmas, and a small gift shows that they're being thought of."
Donations can be dropped off at Spray-tech, Unit 113, Road C, Boughton, NG22 9LD.