‘Blade-runner’ athlete Richard Whitehead and top swimming director Bill Furniss - who coaches Rebecca Adlington OBE - launched Nottinghamshire County Council’s ‘Fitter Twitter’ campaign: #fittertwitter .
The county council is harnessing the social media platform Twitter for a new fitness and healthy living campaign aimed at local communities in the run-up to London 2012.
The local authority already has almost 5,000 Twitter followers at: www.twitter.com/nottscc
From today (Wednesday 18th April), which marks 100 days to go to London 2012’s opening ceremony, the county council will send a daily tweet from county sports stars, using #fittertwitter to offer helpful and guidance on getting and staying active during Olympics year.
Coun John Cottee, cabinet member for Culture and Community at Nottinghamshire County Council, said: “We are excited about the #fittertwitter campaign and it provides another avenue, through social media, to promote London 2012 and the benefits of sport for all across Nottinghamshire.”
The majority of the tweets are from local athletes who live in the county and have received Shining Stars funding from the county council and are currently vying for London 2012 selection.
Also featured is Richard Whitehead, who received a Shining Stars sports grant from Nottinghamshire County Council in 2010. Richard runs using special blades and is aiming for gold at the London Paralympics this summer.
Bill Furniss, swimming director for Nova Centurion Swimming Club which is supported by Nottinghamshire County Council and Nottinghamshire Amateur Swimming Association, is providing a further five tweets which will also feature as part of Fitter Twitter.
He said: “Fitter Twitter is a good idea to help promote the benefits of sport and exercise to a wide audience ahead of London 2012. Our ideas offer sound advice for people to consider if they are thinking about exercise.”
Swimmers including Sasha Matthews and Andrew Zawadski, who are members of Nova Centurion Swimming Club, along with Ollie Hynd, who has been nominated for the GB Paralympic squad, receive Nottinghamshire County Council Shining Star funding and have also contributed tweets for the campaign.
And there is advice and suggestions from Shining Star athletes from a range of other sports including canoe slalom, tennis, badminton, wheelchair basketball and track athletics.
Check out Fitter Twitter on Nottinghamshire County Council’s Twitter Feed at NCC Twitter