Mansfield students Alex Ellis sells pants for charity

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Nineteen-year-old Alex Ellis from Mansfield is competing against students across the country in a bid to sell the most pants as part of the Pants to Poverty Challenge launched by fair trade business founder Ben Ramsden for Gazelle member colleges across the UK.

Alex, who is currently studying a Foundation Degree in Fashion Interpretation and Practice at New College Nottingham (ncn), formed team Pants GB with four fellow students. As part of the enterprise challenge they have created an Olympic-inspired, British identity print for men and women’s pants and are battling it out against other Gazelle college teams nationally to gain the most votes and sell the most pants.

To buy a pair of unique pants and to help Alex and her team win email by Sunday 17 June, or to support Pants GB ‘like’ them at

The aim of the competition is to give students the opportunity to work on a ‘real’ business challenge, including business planning, design and production, and sales and marketing.

The team from across all Gazelle colleges in the UK that has the best design and sells the most pants will gain the opportunity to travel to India to meet the farmers that Ben works with at Pants to Poverty and learn about the supply chain – from cotton to bottom.