Holidays AREN'T coming: Covid-19 cancels Coca-Cola Christmas truck tour
Coca-Cola has confirmed its famous Christmas truck tour has been cancelled this year because of coronavirus restrictions.
It will be the first time in ten years the glittering ‘Holidays Are Coming' truck has not toured the UK ahead of the festive period.
In recent years, the truck has been a regular visitor to the region, with thousands of people flocking to see it.
In a tweet, the company said: "Due to current restrictions around the country, our Coca-Cola Christmas Truck Tour won't go ahead this year.
"We know it's disappointing, but we'll continue to share special Christmas moments throughout the festive season."
It added: "We look forward to seeing you next year!"
The famous vehicle is a regular fixture in television adverts during the Christmas period and is now seen by many as the official start of the festive season.
Last year, the truck visited 19 locations throughout November and December.
People have reacted with disappointment to the tweet, one person commenting: "2020 is the year that fun died."
Another declared: "Christmas is cancelled."
But many said it was the advert that was the true signal holidays are coming, one person stating the news 'sums up 2020' but: "However, ‘the ad’ is technically the start of Christmas for me!"
During its festive tours of the UK, the truck, decked out in more than 8,700 fairy lights has travelled more than 800,000 miles, blasting out the famous ‘Holidays Are Coming’ jingle which has been a staple of Coca-Cola’s advertising for more than a decade.