Digital media students get ‘real world’ view

Students have been putting their design skills good use to rebrand and launch a campaign for a customer relations management company.

Creative director of Creative Race, Jason Holland, visited students at West Nottinghamshire College this month to see the results of the project he set for them earlier this year.

The entrepreneur, who works with companies such as Virgin, Travelodge, Proctor and Gamble and Halfords, gave the interactive media HND and BA creative digital media students a live project with real deadlines.

Both groups were tasked to rebrand and launch an advertising campaign for a mobile phone and presented their ideas to Jason – himself an ex-West Nottinghamshire College student.

Jason said: “Visiting the very talented students at West Notts is always a highlight to my year.

“I get to see those who I’ve given advice to previously and check on their progress, as well as be a catalyst in the growth of new students, while giving them a ‘real world’ perspective on what will get them their dream job.”

The group have spent the past seven weeks generating their ideas for the campaign and applying visual communication and advertising skills.