NOTTINGHAMSHIRE County Council has been using Facebook to hammer home its campaign to drive down speed on the county’s roads – with great success.
An advert targeted at Facebook users in Nottinghamshire has been viewed more than 575,159 times in the two weeks since the campaign began.
More than 1,619 people then went on to click on the ad itself.
The campaign to reduce accidents by driving down speeds on the county’s roads and raise awareness of the consequences of speeding began on February 20.
Over the last five years there have been more than 2,000 casualties from accidents in Nottinghamshire where one of the vehicles involved was speeding or driving too fast for the road conditions.
Of these, 67 were fatal – highlighting the grave consequences speeding can have.
Around half of all the casualties were aged between 17 and 29, making this group a key focus for the County Council – although speeding isn’t a problem limited to this age group and all motorists are being encouraged to slow down, watch their speed and take note of prevailing road conditions.
The Council has installed roadside signs bearing the message “Speed kills, slow down” along three of the county’s busiest roads – the A6097, the A638 and part of the A6075.
In addition it has taken out petrol pump advertisements at petrol stations across the county.
“The difference of a few miles per hour can mean the difference between life and death,” said Coun Richard Jackson, the County Council’s cabinet member for highways and transport.
“The faster you are driving, the less time you have to stop if something unexpected happens.
“Speed limits are there for a reason and are the absolute maximum you should be driving.
“They do not mean that it’s safe to drive at that speed regardless of the conditions. Driving too fast for the road conditions can be dangerous.”
Notts residents are being encouraged to support the campaign by visiting the County Council’s Facebook page at www.facebook.com/nottinghamshire or by following it on Twitter at www.twitter.com/nottscc