Two go-ahead, self-employed women from Ashfield are starring in TV adverts that focus on the successful travel businesses that they run from their own homes,
Donna Horner and Mandy Rhodes branched out as travel counsellors several years ago when their jobs with traditional High Street agents came under threat.
It was a gamble that paid off massively -- and now they are thrilled to be part of a huge, nationwide TV campaign by the independent company under whose umbrella they operate.
“As a travel counsellor, my business is based on building relationships with my customers, getting to know them, so I can provide a really special and tailor-made travel service,” says Donna (36), who lives in Kirkby.
“We’re available at a time and venue to suit them to discuss their requirements. If they want to meet for a coffee in town on a Tuesday morning before they go to work, then that’s what we do.”
“The adverts truly capture the essence of this and will help to make more people aware of what travel counsellors do and how we are really different to any other travel company on the High Street or on the Internet.
“The advertising campaign highights the unique and personal service we provide, and focuses on unlocking the emotion of the unforgettable experiences that make a holiday really special.”
Bolton-based company, Travel Counsellors, which was set up in 1994, has more than 850 people like Donna and Mandy working for it in the UK, plus a further 550 overseas.
It posted a turnover of £428 million in 2014 and had the highest customer-satisfaction score (96%) of any travel company in the world.
It is the only home-based travel firm to run a national TV advertising campaign of this scale. The adverts, which first aired on Monday at peak time on ITV, feature a series of clips based on real-life customer-bookings.
Grandmother-of-three Mandy (42), who lives in Sutton, says: “It is so exciting to see Travel Counsellors on national TV. My customers really appreciate the service I provide.”