ProCook scoop top industry award

ProCook Mansfield
ProCook Mansfield

A Mansfield-based cookware company has beaten off big-name brands to scoop a top award.

ProCook, which has its flagship store in the East Midlands Designer Outlet, won the Best Multi-Channel Business or Brand Annual Sales of £15 - £30 million in the Direct Commerce Awards.

The win came in the face of stiff competition from industry titans such as Lakeland and Direct 365.

The glitzy awards ceremony, which took place at the exclusive Hurlingham Club in London, is viewed as a benchmark for exceptional performance in the retail industry.

Steve Sanders, ProCook’s CEO: ‘Winning this award is a fantastic achievement for everyone at ProCook. It’s been an incredible 12 months for the company, marked by our best ever sales performance, international expansion and our impending move to a new HQ.

‘We’re extremely proud to have taken home this prize, as recognition of our achievements’.

ProCook founder, Daniel O’Neill: ‘We’re absolutely delighted to have won this prestigious award. The Direct Commerce Awards identify the best in the industry and winning this award really illustrates how hard we work at ProCook to deliver excellent products at unbeatable prices’.

‘This is a fantastic achievement for everyone at ProCook and highlights the high standards of customer service and product development to which we adhere’.

The award caps an incredible 12 months for the company, which has celebrated its most profitable year on record, posting a 20% increase in sales and comparable growth of 29%.

ProCook began 20 years ago and supplies kitchenware products for up for 50% less than other leading brands.