New store opens at East Mids outlet

A NEW fashion accessory store has set up shop at the East Midlands Designer Outlet, adding another well-known brand name for local shoppers to sniff out a bargain at.

Following the opening of trendy clothing store Superdry last month, leading accessories brand Fiorelli opened its store at the discount shopping centre yesterday.

Fiorelli offers an extensive range of stylish and sophisticated bags, handbags and jewellery, with the store at the South Normanton outlet giving generous discounts of up to 60 per cent off compared to prices at its high street shops.

Bernard Hiscock, from Fiorelli, said this week: “The store will be the seventh outlet store in our portfolio and as the only Fiorelli in the region, we’re really excited about opening in time for Christmas.

“Anyone looking for the perfect accompaniment for their party dress may like to check out our glamorous clutch bags or this season’s most popular style – the cross-body mini bag.”

Shoppers can receive a 10 per cent discount voucher to use at Fiorelli by following the outlet’s Facebook page at

Kenny Murray, shopping centre manager, added: “Fiorelli is a fantastic brand and is extremely well known in the UK for its unique combination of on-trend fashion-forward designs and classic timeless styles.

“The store will be open just in time for the busy Christmas period, when we can expect in excess of 500,000 shoppers.”