Birds Bakery launches cool treats to start the new year

Families across the East Midlands can tuck into Birds Bakery’s latest range as ‘Penguin Month’ slides into stores this January.
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The bakery has launched limited-edition products, including penguin cupcakes and solid Belgian milk and white penguin chocolates.

Each treat is available in stores now until the end of January with prices starting at £1.10.

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Lesley Bird, Birds Bakery chief operating officer at Birds Bakery, said: “As we enter the new year alongside icy temperatures, we at Birds Bakery thought it would be only right to celebrate one of our favourite Antarctic animals.

Birds Bakery Penguin Month products.Birds Bakery Penguin Month products.
Birds Bakery Penguin Month products.

“We love adding new and unique products to our range of classic fresh confectionery and hope our customers enjoy picking up something a bit different next time they pop into their local store.”

To celebrate the new products, Birds Bakery will be adopting penguins for two lucky Birds fans as part of a social media competition.

The penguins will be adopted from Twycross zoo, home to a waddle – a group of penguins – of 25 Humboldt penguins.

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Launching on Birds’ Instagram and Facebook channels – Instagram @birds_bakery or fb.com/birdsbakeryderby – on January 16, people simply need to comment on the dedicated post with a penguin emoji to be in with a chance of winning.

The competition will be open until Friday, January 20.

Alongside firm favourites such as savoury pastries, fresh sandwiches and popular caramel doughnuts, Birds Bakery offers treats from its hot foot counters and freshly brewed coffee.

Family-run Birds Bakery has 63 stores across the region and many Birds products, including those in the Penguin Month range, can also be ordered online and delivered to buyers’ homes using Birds By Post, ordered in advance through the Ring and Reserve service.

Birds stores include: Main Street, Bulwell; High Street, Hucknall; West Gate, Mansfield; Low Street, Sutton; and Lakeside Point, Sutton;

Terms and conditions:1. The promoter is: Birds (Derby) Ltd, company number 252672, whose registered office is at Ascot Drive, Derby, DE24 8GN.2. The competition is open to residents of the United Kingdom except employees of Birds (Derby) Ltd and their close relatives and anyone otherwise connected with the organisation or judging of the competition.3. There is no entry fee and no purchase necessary to enter this competition.4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.5. Route to entry for the competition and details of how to enter are via Facebook and Instagram.6. Closing date for entry will be January 20, 2023. After this date, no further entries to the competition will be permitted.7. No responsibility can be accepted for entries not received for whatever reason.8. The rules of the competition and how to enter are as follows: Entrants must post a comment underneath the relevant Facebook or Instagram post, including a penguin emoji in the comment; One entry per person.9. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice. Any changes to the competition will be notified to entrants as soon as possible by the promoter.10. The prize is as follows: A penguin adopted from Twycross Zoo in Leicestershire for two individuals; The prize is as stated and no cash or other alternatives will be offered; The prizes are not transferable; Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.11. Winners will be chosen by a random number generator after all qualifying entrant names are added to a spreadsheet and allocated a number in order of date posted.12. The winner will be notified by email and/or DM on Instagram/Facebook and/or letter. If the winner cannot be contacted or does not claim the prize within 5 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.13. The promoter will notify the winner when and where the prize can be collected/is delivered.14. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.15. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.16. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent other than the promoter’s public relations agency, Tank PR Ltd.17. All competition entries and any accompanying material submitted to the Promoter will become the property of the Promoter on receipt and will not be returned.18. You agree that the Promoter may, but is not required to, make your entry available on its website and any other media, whether now known or invented in the future, and in connection with any publicity of the competition. You agree to grant the Promoter a non-exclusive, worldwide, irrevocable licence, for the full period of any intellectual property rights in the competition entry [and any accompanying materials], to use, display, publish, transmit, copy, edit, alter, store, re-format and sub-licence the competition entry [and any accompanying materials] for such purposes..19. Entry into the competition will be deemed as acceptance of these terms and conditions.20. The information provided will be used in conjunction with the following Privacy Policy found at birdsbakery.com/privacy-policy.html