Asian influx at East Midlands shopping park

NMAC11-1049-1''South Normanton East Midlands Designer Outlet.
NMAC11-1049-1''South Normanton East Midlands Designer Outlet.

Shoppers from Asia are flocking to a shopping park and helping to send sales soaring.

Statistics show that fashion followers from Thailand and China are heading to McArthurGlen’s East Midlands Designer Outlet at Pinxton and helping to set new records.

Figures from 2013 show that ‘international spend’ - shoppers from abroad - are up by 20 per cent year-on-year.

Specifically, Chinese shoppers represent the largest proportion of international spend at the outlet, which has over 70 stores, but emerging markets such as Thailand saw the largest growth with sales, up 1,367 per cent year-on-year.

Other sharp increases that were recorded included shoppers from Pakistan (up by 258 per cent), Nigeria (up by 98 per cent), the United States (up by 79 per cent), and Hong Kong (up 53 per cent)

The statistics can be gathered by the tax-free providers at the outlet, who monitor where the international spend is coming from through their channels which can track who is claiming the tax back.

This is all linked to passport numbers so nationalities can be gathered.

Kenny Murray, centre manager, McArthurGlen’s East Midlands Designer Outlet, said: “International shoppers, like our domestic customers, are drawn to the centre’s offer of sought-after designer brands for up to 60 per cent less.

“As the importance of the international market grows, we are developing our strategy to accommodate these globe shoppers in the hopes to continue the growth to the local economy.”