WeShop launches new UK campaign to reward new and existing users

WeShop, the world’s first community-owned social commerce platform, officially launched its new ‘Shopping Starts Here’ promotional campaign in the UK, in celebration of the company’s recent Nasdaq listing, rewarding users with high ShareBack rewards rates when shopping across hundreds of participating retailers on the WeShop app.

The ‘Shopping Starts Here’ campaign is the latest initiative by WeShop to reward its longtime and loyal users and welcome new shoppers to the platform. By encouraging users to shop, refer friends and products, and earn rewards through the WeShop app, the campaign showcases WeShop’s unique equity-based rewards model, ShareBack, which is key to its mission of building the world’s first community-owned social commerce platform.

“WeShop was founded on a simple but powerful belief, that shoppers should share in the value they create,” said John Garner, founder of WeShop. “’Shopping Starts Here’ represents the next step in our mission to lead a retail revolution by transforming everyday shopping into shared ownership and returning meaningful value to the users who power it.”

Unlike traditional cashback or affiliate models, WeShop’s ShareBack structure redistributes a significant portion of platform economics directly to its members. By offering increased ShareBack during this milestone campaign, the company is accelerating customer acquisition, retailer engagement, and GMV growth simultaneously.

Running until June 30, 2026, both existing and new users can earn increased rates in WePoints from participating retailers and approved products through the WeShop app across popular categories including health & beauty, travel, fashion and accessories, tech and electronics, home and garden, pets and more.

Through ShareBack, users earn WePoints from both shopping and referrals. These rewards convert into ownership in WeShop, connecting everyday spending with long-term participation in the platform’s growth. WePoints are converted into ShareBack rewards, representing whole shares of WeShop.

WeShop invites everyone to participate and benefit from ‘Shopping Starts Here’. The WeShop app is available free for download on the App Store and Google Play.

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