PFU appoints Yasunari Shimizu as president and CEO


Yasnunari Shimizu has been appointed as the CEO of PFU.
PFU announces the appointment of Yasunari Shimizu as president and chief executive officer. Shimizu succeeds Hiroaki Kashiwagi, who is stepping down after five years of dedicated leadership.
Shimizu brings extensive leadership experience from PFU's Japanese and overseas companies, and will lead the company into its next phase of growth, building on the strong foundations established under Kashiwagi's tenure.
Kashiwagi has served as president and CEO since 1st April 2021, during which time he led the company through a period of transformation in an evolving market. The Board and leadership team extend their sincere thanks to Hiroaki Kashiwagi for his commitment, leadership, and significant contributions to the organisation.
"On behalf of the Board, I would like to thank Mr Kashiwagi for his leadership and service over the past five years," said Brian Fortune, general manager sales PFU (EMEA) Limited. "His vision and dedication have set us on course to keep leading the market through our commitment to innovation and quality."
"The Board is delighted to welcome Mr Shimizu," Brian Fortune added, "his experience and leadership style make him exceptionally well suited to guide PFU (EMEA) Limited as we continue to execute our strategy and deliver value for our customers, partners, and employees."
Yasunari Shimizu commented: "I am honoured to join PFUE as president and CEO. I look forward to working closely with the team to build on the company's strengths and lead the organisation through its next chapter."
Kashiwagi will work closely with Shimizu to ensure a smooth handover through the first months of his tenure.
