The tyre industry has begun to roll-out its l0argest ever customer information programme to deliver crucial cost and safety information to the UK’s 44 million motorists.
They have begun labelling each of the 35 million tyres sold each year in the UK.
The labels will explain the fuel efficiency, safety and external noise level of every tyre on sale in car dealership aftersales departments and fast fit operations across the country.
“There are more than 150 million tyres currently on UK roads, so any information to help motorists understand crucial safety and performance characteristics is valuable, particularly given the safety improvements and fuel efficiency savings that can be gained from choosing the right tyre,” said Paul Everitt, chief executive of the Society of Motor Manufacturers and Traders.
“Before this tyre label, customers only had price and brand to distinguish between more than 300 different types of tyres; now motorists have a set of comparable factors to make buying decisions easier.”
From November 1, it will become a legal requirement for tyre retailers to display the new label on all replacement tyres.