Hamleys, founded in 1760 in London where its flagship branch on Regent Street still trades, has launched an outlet on the shopping centre’s Lower High Street.
It’s filled with toys and games, and represents a comeback for the brand in Sheffield, as there was a Hamleys shop on The Moor for a short time in the 1980s.
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1. Outside the store.
How the shop looks outside. Photo: Brian Eyre.
2. Location is everything.
The pop up store is located on Lower High Street, close to the Oasis Dining Quarter entrance. Photo: Brian Eyre.
3. Exciting brands.
The new store is giving toy shoppers plenty of famous brands and products to choose from in the run up to Christmas. Photo: Brian Eyre.
4. Magical toy wonderland.
The new store is stocked with an array of toys ranging from traditional to more high-tech – including games, puzzles and arts and crafts. Photo: Brian Eyre.