Thinking pink: Nottinghamshire homebuilder’s staff raise awareness for breast cancer

The site team at the development The Hawthorns on Beck Lane in Mansfield switched out their usual hard hats and high visibility jackets for bright pink hats and vests to do their bit for the wear it pink campaign.

Wear it pink was first introduced more than 20 years ago and has raised over £39 million for Breast Cancer Now. The charity helps to fund cutting edge research across the UK and Ireland to help find a cure for breast cancer at all stages. Its mission is to make sure that by 2050, everyone with breast cancer lives and is well-supported.

In addition to donning the pink PPE, a donation of £200has been made by Barratt Homes North Midlands to Breast Cancer Now to support its work.

Mark Cotes, Managing Director at Barratt Homes North Midlands, said: “As a leading housebuilder, it’s extremely important to us to support charities and communities in the areas in which we build new homes. We hope our donation will support the charity to continue with its important work.

“Our construction team had a lot of fun getting to wear the pink PPE for the day, and this will have sparked a lot of conversations on site to hopefully raise awareness of the campaign and Breast Cancer Now’s work.”

According to Breast Cancer Now, breast cancer is the most common form of cancer in the UK, with one woman diagnosed every 10 minutes. Around 47,000 people are diagnosed with breast cancer every year in England.

For more information about the charity, visit the website at wear it pink.

For details about any developments in the area, visit the website at Barratt Homes in Nottinghamshire.