Fall back in love with real fish and chips at George’s Tradition shop in Sutton-in-Ashfield

George’s Tradition in Sutton-in-Ashfield, sourcing, preparing and serving fish and chip of the highest quality – with 50% off the traditional takeaway menu from Wed Sep 20 to Sun October 22 when you hand in a voucher from The Chad
Ad Feature by George's Tradition Group Limited
Published 20th Sep 2023, 07:26 BST
It’s time to fall back in love with real fish and chips. Picture – supplied.It’s time to fall back in love with real fish and chips. Picture – supplied.
It’s time to fall back in love with real fish and chips. Picture – supplied.

George’s Tradition group chief executive Nick Hogan said the provenance of the food they serve, as well as the way it is prepared was key. Here he explains the ethos behind the company.

“At George’s we pride ourselves on the quality and consistency of our fish and chips. Our long-term relationships with the pick of British suppliers allows us access to the best potatoes, fish, and other key ingredients. Virtually every product we sell is exclusive to George’s.

“We continually quality check our food at every stage, from the farm and boats to during service to ensure we deliver great quality consistently.

Take advantage of this – 50% off. Picture – supplied.Take advantage of this – 50% off. Picture – supplied.
Take advantage of this – 50% off. Picture – supplied.

“We hope this promotion with the Chad of 50% off all food until the end of October, allows new customers in Sutton in Ashfield to see what George’s does differently and fall back in love with quality fish and chips.”

Potatoes

“We hand pick the very best quality seed for the following season’s crop. This seed, with love, care and Mother Nature’s blessing, eventually becomes part of the top 5 percent in terms of frying quality from all potatoes grown in the UK.

“Our potatoes are grown in partnership with a farm in Shropshire and are exclusive to George’s. The only place you can taste a Georges potato is as a Georges chip.

There is nothing like enjoying proper, traditional fish and chips with others. Picture – supplied.There is nothing like enjoying proper, traditional fish and chips with others. Picture – supplied.
There is nothing like enjoying proper, traditional fish and chips with others. Picture – supplied.

“Our potatoes are British Maris Piper, the absolute king of the chipping potato. We believe (apart from four weeks when ‘new’ season potatoes are first harvested) we are possibly the only restaurant group to use British Maris Piper all year around.

“George’s uses over 1600 tonnes of British Maris Piper potatoes per year.”

Cod

“Our Cod is caught in the ice-cold Arctic waters of the Barents Sea. The pure Cod fillet without anything added is frozen within 20 minutes of being caught, and all the flavour and goodness is locked in. We believe this process gives us the absolute best-tasting Cod available.

“In George’s, the only time our Cod defrosts is during cooking, we also adhere to very strict processes to deliver consistent amazing quality, a skill that we’ve developed over many years. Our fish is renowned for its sweet and juicy flakes.

“All our Cod is caught in the same part of the world, and only 5 fishing boats are able to catch and produce the quality of fish acceptable to us at George’s.”

Batter

“The batter we use on our fish is a secret known only to a handful of people. We’ve been serving this batter for over 25 years. It’s been developed to give a unique flavour but also to be incredibly thin which means it allows the fish to cook perfectly and quickly, locking in all the flavour. It also means that it contains less calories and oil than traditional thick batters. We believe the batter should compliment the fish not overpower it, our batter is light and golden and allows the beautiful flavours of the fish to be the star.”

Oil

“We replace our cooking oil with new virgin oil twice a day, which is then continually filtered through the day to give a beautiful, clean and crisp fry.

“We’ve been electronically monitoring our oil quality for over twenty years, in fact we were one of the first independent companies in the country to adopt this technology. By using accurate electronic measuring equipment, we ensure that every site has the same benchmark on oil quality. We serve around 25,000 people weekly and we feel a very strong obligation to all our customers that they taste our great food not our oil!”

Enjoy great fish and chips today

To find out more about George’s Tradition go to www.georgestradition.co.uk. And don’t forget to take advantage of 50% at the Sutton-in-Ashfield shop.

*Terms and conditions

The offer is 50% off any takeaway order purchased during the prescribed period, using a voucher from The Chad. Only available when collecting in-store from 12noon on Wed 20th Sep '23 to close of business on Sun 22nd October '23. Not valid for use via click-and-collect or home delivery. Only valid at George's Sutton-in-Ashfield. Cannot be used in conjunction with any other offer. The offer is subject to availability. Only one voucher can be used per transaction. There is no cash alternative.

Related topics:Nick Hogan