James Corden joins Takeover Radio 106.9fm as Edinburgh Fringe award sponsor
Ahead of the ISH Edinburgh Comedy Awards ceremony on Saturday, actor and comedian James Corden has been announced as the final backer of this year's Awards, donating £10,000 to the prize fund. With 100% of the sponsorship of the ISH Edinburgh Comedy Awards going to the artists in the form of prizes’ James’s support complements the support of Takeover Radio 106.9FM, Rhod Gilbert, Patrick Monaghan and Elf Lyons.
Takeover Radio 106.9FM, the youth community radio station based in Ashfield in north Nottinghamshire, stepped up to create what is thought to be the most valuable Joke of the Fringe 2025 award, delivered by the ISH Edinburgh Awards team. Worth £500.01 to the winner, the support reflects the station’s aim to raise awareness of the opportunities for young people across the community to engage in comedy and the arts.
James Corden says “I'm honoured to be asked to support the brilliant ISH Edinburgh Comedy Awards. It's a privilege for me to be able to be a part of this.”
Talking about the station’s sponsorship of the Joke of the Fringe Award Nick Mellors, a volunteer with Takeover Radio 106.9FM who has been running shows from Edinburgh throughout this year’s Fringe said, “We believe there is no reason why young people from our working class and left behind communities across the country should not have the same opportunities to enjoy and take part in the arts.
On our shows this year we’ve already been able to showcase great Nottinghamshire talent, like Ashfield comedian Jacob Nussey who has been selling out his debut hour ‘Primed’, about life working at Amazon in Ashfield, ex veterans with the Project Comedy shows, the Parky Players our local Parkinsons UK group, and local comedian Benny Shakes with his showcases for disabled comedians.
Alongside James we are delighted to be supporting this brand new Joke of the Fringe award to showcase the creative talent at this year’s Fringe and to show that communities like ours can take part and hopefully inspire others to go for it and show that ‘people like us can do stuff like this from places like ours’ “
The awards ceremony will feature in a special Takeover Radio Fringe show are broadcast at 7pm on Monday 25th (repeated at 11pm on Wednesday and 7pm on Saturday) on 106.9FM with a live stream available to listeners anywhere in the world on Canstream at https://radio.canstream.co.uk:8160/live.mp3 .