New campaign offering free marketing aims to help 'left out' Mansfield businesses get back on their feet

On the back of the government initiative, ‘Eat Out to Help Out’, which is helping the hospitality industry get back on its feet with 50 per cent off food on Monday to Wednesday in August, the owner of a Mansfield-based accountancy firm thought there were still people ‘being left out’, and has decided to do something about it.

Craig Benford, owner of BFS Accountants, came up with the idea to offer free marketing to businesses in need to help them get back on their feet post-Covid.

Craig said: “I wanted to try and support businesses throughout August, like the ‘Eat Out To Help Out’ campaign.

"I own an accountancy practice in Mansfield and we have been supporting loads of local businesses through covid, and what I have noticed is that there are some businesses that have fallen through the cracks.”

BFS Accountants have joined forces with another Mansfield-based company, social media marketing specialists I-Sourcer, as well as radio station Mansfield 103.2, who are offering 50 per cent off their usual advertising costs as part of the initiative.

John Morley, owner of I-Sourcer, said on Facebook: “Throughout August we are offering to shout about your business in our “Shout Out to Help Out” campaign.

“We understand some businesses are currently struggling and need help to get themselves back on their feet and get them back to where they were.”

The initiative aims to give companies and individuals who may have lost work during the pandemic free marketing to get more business in, and garner some interest and recognition online to get them back on their feet.

The time of the telesales marketer at BFS Accountants is now being utilised for these businesses, and Mansfield 103.2 is giving businesses a shout out on the radio every day throughout August.

Craig said: "Almost all the slots have gone – there are only four left because we have had a massive uptake on it.

"There has been all sorts, we have had furniture companies, The Bowl In Hand pub in Mansfield, plumbers, gardening companies.

“I just thought, ‘there’s people being left out here, there are people that need help.’

“We have had to put it together really quick – and the slots have gone even quicker.”

For further information, contact [email protected].

These are the two support packages on offer as part of Shout Out to Help Out:

Option one: A free telemarketing expert for a day for your business and a massive online presence for that day.

Option two: Option one, plus a radio shout out with the help of Mansfield 103.2. This will be at a 50 per cent discount off their usual price negotiated to £60 plus vat for the day or £80 plus vat if the day is a weekend. You will receive eight 20 second ads and four presenter shout outs. Contact [email protected].