Mansfield entrepreneur joins forces with PureGym to launch new product
A Mansfield actor who made a name for himself on the West End has swapped the stage for the world of business as he launches a new product in partnership with PureGym.
Travis Kerry, co-founder of body wipe brand Swypes, grew up in Mansfield before building a career in acting.
But a gap in the market led him down a very different path and now Swypes are available inside PureGym, the UK's largest gym chain with more than 600 locations and 1.1 million members.
And to celebrate this new collaboration Travis has taken on the role of Willy Wonka and hidden five Golden Swypes inside PureGym vending machines across the UK with prizes to be won including a years Puregym membership, a lifetime supply of swypes and a £200 sports voucher.
The launch was announced on weareswypes Instagram page with a short film.
Travis said: "Literally the west end to wet wipes.
“I'm a Mansfield kid who became an actor and ended up building a brand sold in gyms across the country - honestly, it still doesn't feel real.
“Myself and my co-founder Cayden wanted the launch to feel as big as the moment and what better way than to make a mini movie starring your own brother, inspired by our favourite childhood film.”
Swypes are individually wrapped body wipes built for post-workout freshness - no shower required. They're already a hit with gym-goers, athletes, and anyone who lives life on the move.
Gym-goers across the country can keep an eye on PureGym vending machines and see if they're one of the five lucky members to find a Golden Swype in their pack.