Popular Mansfield cheesecake business celebrates moving into its new home

A Mansfield Woodhouse man is bucking the trend by coming out of lockdown with a new business and big plans for the future.

Wednesday, 10th March 2021, 4:50 pm

Paul Haywood has not let the Covid-19 crisis deter him from moving his home-based cheesecake business into new premises on High Street.

Haywood’s will now be the new base for 39-year-old Paul’s Alrate Cheesecakes – and he says opening the deli in the village where he grew up is ‘a dream come true’.

Paul was the successful owner of a fancy dress shop and starred on Gordon Ramsay’s television show ‘Culinary Genius’ in 2017 – with the celebrity chef describing his cooking-style as ‘like a caveman’, which inspired Paul to pursue a career in the food industry.

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Paul outside his new premises on High Street in Mansfield Woodhouse during the refurbishment.
Paul outside his new premises on High Street in Mansfield Woodhouse during the refurbishment.

He said: “I’m buzzing to be open, I’ve always wanted my own place, so to have done this during lockdown is a dream come true.

"I just can’t wait until the restrictions end and I can start feeding people properly.”

The once-derelict building has been transformed since Paul took over the premises last year.

It now boasts a brand new commercial kitchen and opened for collection and takeaway earlier this month.

Paul's famous Alrate Cheesecakes now have a new home.

Haywood’s is currently open six days a week for customers to buy cheesecakes, and will extend to seven days once they are fully open for business after lockdown.

Paul plans to offer bistro-style seating outside from April, with customers able to choose from a full breakfast, lunch and dessert menu.

An evening menu will be on offer when restrictions allow for indoor dining.

Paul will also be joined by a qualified chef and, while the menu is under wraps for now, promises to offer ‘naughty’ food alongside his cheesecakes.

The premises on High Street in Mansfield Woodhouse have had a complete refurbishment, ready for opening.

“The chef has 10 years’ experience, so we will be able to offer a great menu all day, every day, which has always been my dream,” he said.

"Everyone will be welcome too, from families to groups and even four-legged friends.

"I want the place to be fun for everyone and a place to just enjoy naughty food in a relaxed atmosphere.”

To find out more about Haywood’s, check out Alrate Cheesecakes on Facebook.

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