Mansfield-based public relations expert sets up new service so residents can celebrate the lives of loved ones

Wayne Swiffin, who runs Mandatum PR in the town, has just launched www.livescelebrated.co.uk as a standalone service for residents.

Wayne, who has worked as a journalist and PR consultant for the past 25 years, said the idea is that he will use his listening, writing and storytelling skills to create a cherished document that tells a person's life story.

It could make an ideal gift at any time, but particularly at birthdays, anniversaries or retirements. They could even be used as part of eulogies, he said.

Wayne, who previously worked on your Chad and other titles in the East Midlands and represents a range of businesses around the Mansfield area, said: "My 25-year career has taught me that everybody has a story. Sometimes though, that story is never told because no-one asks the right questions and those memories are then lost forever.

"Ordinary people may not think they have lived a life of a celebrity or sports star, but that doesn't mean that their lives aren't as fascinating.

"Often, people simply don't know where to start or how to link together different chapters in their life story."

That's where LivesCelebrated comes in. Wayne will interview people, write the memoir, and create a document that can be cherished as a unique story that can be read and passed down the generations.

To find out more, visit www.livescelebrated.co.uk, email [email protected], or call Wayne on 07854 689914.

A message from the Editor: Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper. Thank you.Nancy Fielder, editor