STAGS commercial manager Tony Lormor has been handed an expanded role by the incoming management team at Field Mill.
He will now be in charge of commercial and marketing activities at Field Mill.
Tony will get support from more staff as he looks to increase the level of business and community activity at the club.
Already, he has brought in more sponsorship and is now looking for businesses to join the Stags on a reciprocal hospitality deal — with one long-term aim to redevelop a void area under the West Stand.
Tony and the new management team hope to transform the large area under the stand so that it could be used seven days a week as a functions venue — and perhaps be used as a vice-presidents lounge and also a supporters lounge on matchdays.
The current empty space would be turned into a lounge with a full industrial kitchen that could host large functions away from matchdays — such as weddings/corporate events — and as a lounge for fans on matchdays, providing hot food, large television screens and other facilities.
A spokesman for the management team said: "The club has a boardroom, an executive lounge . . . this 'new' area could double the number of people we are capable of entertaining on matchdays.
"This area could, perhaps, hold upto 250 people and also be sectioned off into two areas if necessary.
"This is all about listening to what the fans want and expanding our facilities and extending their matchday experience and choices."
Tony, who will get support from more staff, is now looking for local business/tradesmen interested in joint ventures to receive reciprocal hospitality for their services.
Already he has interest from some businesses and he is talking to a flooring specialist this week about a deal.
He also envisages many initiatives in the community to try to bring the younger fans back to the Mill, such as recreating a Junior Stag section or developing a Junior Sammy the Stag.
John Thorpe, part of the incoming executive management team, added: "We need to get more youngsters into the club, create a whole matchday experience for them, starting in the morning."
The move follows a review of the club by James Derry's new executive team.
Mr Derry told Chad: "We need to increase our commercial activity, that is obvious. If we need to bring in new staff to help Tony, then we will do. There are all sorts of areas to target to increase our revenue."
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