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'We need 500 more fans to stem losses'



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Published Date: 11 December 2007
Email Tim Morriss

BUSINESS troubleshooter Stephen Booth says he has two clear aims during what he intends to be a three to six-month tenure in charge of the club — achieving stability in the day-to-day finances at Field Mill and finding a suitable buyer for the football club.
"My initial objective is to achieve stability and stem the losses. That has to be through increasing revenue through attendances and commercial activity — there are no costs that could be cut or jobs that could be realistically taken away, though we will make the structure of the non-playing side as efficient as possible.

"We need to rebuild what I would call Mansfield's second team — those who work behind the scenes.

  • Mansfield Town needs you


"From the people I have met so far we have some very, very able and committed staff who have worked wonders in a difficult situation.

"But they have lacked elements of leadership and we have got to get that leadership back in place and them working as a team.

"Clearly we have to tackle the losses through generating income.

"To the general public I say: 'Please come and support the team'. Against Peterborough on Boxing Day and against Accrington on the 28th it would be wonderful if we could see some new faces or some old faces that haven't been for a while.

"I also hope that the general public and non-protesters will see me coming and a new start as an opportunity to get behind their club.

"To the sponsors and business people out there, I would say 'Keith is not here anymore, we need you and all your monies would go to the club'."

Mr Booth says that to stem the losses and get back to a break-even position, the club needs to add around 500-1,000 home supporters to the current 1,750 average.

He told Chad: "In an ideal world we would like to add 1,000 to the home gate, that would be amazing to achieve. But if the commercial side starts to achieve its potential then I believe that an additional 500 fans would be close to steadying the ship.

"Really the two have to go hand in hand.

"And I would like to think that the fans and sponsors can help us — as fans did with their sponsorship of the training facilities. For instance, we need £20,000 to invest now to sort out the well documented problems with the turnstile, as well as some seating in the West Stand. That is £20,000 the club does not have at the moment."

Mr Booth added that he also hoped to meet Mansfield mayor Tony Egginton soon.

He said: "This is about all the community wanting a professional football club in the town. It is worth millions of pounds to the town and everyone needs to help me secure the long-term future of Mansfield Town — the fans, the general public, the businesses and the local authorities.

"I know people might have heard this all before, but this time it is different. This time I am in charge of the finances. I hope that the fans, that businesses, can see that Keith is not in charge of the finances anymore and is taking nothing out of the club. Any monies that come will go straight to the club."

  • Mr Booth also said that he would be looking at offering a 'half season' ticket in the next few weeks to entice back fans.


  • "If we can stabilise the club, stem the losses and increase revenue, then the club would survive . . . but to thrive it needs a buyer with real money to inject into the working capital.


"The lack of a buyer would result in the club going nowhere. It would continue, but not thrive.

"Keith (Haslam) has made it very clear that he is a very willing seller. He wants and needs to move on, but the deal has to be right . . . what is right for Keith Haslam will be right for Mansfield Town FC. He wants to see that the long-term future of the club is secure.

"Finding a buyer and stabilising the club is achievable and realistic, but we need to see signs of that stability through increased revenue — attendances and/or commercial — very quickly.

"Nothing has been ruled out in terms of bidders and what they might be bidding for.

"But I must stress that I need proof of funds from any bidders and they must be able to inject something like upto £500,000 into the club in working capital," he said.

"I can't stress this enough. The door remains open to anyone and I know that lots of people dream of owning a football club, but to actually progress this club forward there must be working capital — and proof that the funds are in place and a commitment to invest."

  • "I am meeting Billy Dearden today (Wednesday) . . . but I have no intention of interfering with the footballing side of the club at all. At the moment there is little or no money for future investment in the team, that is the reality. But equally I have no intention of dismantling the current squad, that would be crazy."




The full article contains 881 words and appears in n/a newspaper.
Page 1 of 1

  • Last Updated: 12 December 2007 9:13 AM
  • Source: n/a
  • Location: Mansfield
 
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1

dot,

12/12/2007 10:27:25
I won't be one of the 500, not until a certain someone has gone
2

whoknows,

12/12/2007 10:52:33
when will Stephen Booth click on to the fact that fans aren't going to return until Keith Haslam is sells the club? Half a season ticket was on top of my xmas list, but only if the take over happened, so now I'm stuck with socks and pants.... THANKS Haslam
3

3stag,

12/12/2007 11:45:44
Last two comments - Do you not get the picture? The team are in trouble - we are bottom of the league!! Mr Booth has been brought in to sort this out and he cannot do it on these losses. I want to come back to Field Mill next season as a league outfit. If we went down, will you be standing back saying its all Haslam's fault. It will be but it will also be yours for staying away. The club need the support and the money. No money = no wages paid = administration = 10 points deducted = bye bye league. Come back both of you.
4

Staggy Dave,

derbyshire 12/12/2007 17:23:31
500 more fans did turn up for the Macclesfield game straight after the news broke that James Derry,s consortium was taking over and Mr. Haslam would be gone for good.I,m afraid that while Mr.Haslam remains in "control" the only way that Mr Booth will see the extra numbers at games that he says are required to break even is if the club hits an amazing run of form to rocket us up the table.
5

Derby Stag,

Heard it before I am afraid 12/12/2007 22:52:38
All admirable stuff Mr Booth and I for one will be there as I always am - however one big problem you cannot ignore is that while Haslam (the evil one) darkens our doors even if he is back home in Translavania you will not fully achieve what is needed. None of us truly can trust anything he has any influence over because we have all heard it before.
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