Mitchells Distribution Centre of Stanton Hill, who sponsor World Sidecar Champions the Birchall Brothers, have changed the company’s livery to match the sidecar unit.
Tom and Ben Birchall, right, joined managing director Andy Mitchell, left, and operations director Richard Montgomery at the unveiling ceremony.
Andy Mitchell, joked with Ben and Tom that they could now move up from racing bikes to compete in truck racing without the need to change their racing clothes and corporate identity.
Needless to say Ben and Tom declined as they are focused on regaining the world title they held in 2009.
Mitchells have recently replaced 10 of their tractor units with vehicles that are more fuel efficient and at the same time took the opportunity to enhance their sponsorship of Ben and Tom Birchall by matching the design and colours to the racing livery.
The Birchalls were recently awarded Team of the Year by Nottinghamshire County Council.
The Birchalls have been burning the midnight oil in an effort to get both machines - F1 and F2 – prepared for the forthcoming season and will take part in a week of pre-season testing in France ahead of the new campaign when their first race will be at Brands Hatch over the Easter weekend of 22nd-25th April in the British Championship, which will run as a support to the British Superbike series.
The first round of the world series takes place at Schleiz in Germany on 15th May and the Isle of Man TT festival runs from 30th May with a week of practice prior to the two sidecar races on 4th and June 8th June.
Meanwhile, everyone is invited to attend the official launch of the 2011 Birchall Racing campaign on 15th April.
The event is to take place at the John Fretwell Sporting Complex, Sookholme, where there will be a live band and a bar until midnight plus a pie and peas supper.
There is also to be a memorabilia auction and raffle plus a question and answer session with Ben and Tom during the evening.
Tickets are available, priced at £15 each from the venue on 01623 847468 or Ben Birchall on 07843 286295.