The RSPCA is urging people to take cooking tips from their parents as new research shows shoppers struggle to find higher welfare picnic food in the shops and younger generations are reluctant to make their own.
A YouGov poll* shows that animal welfare is important to most shoppers in the East Midlands but they said they struggle to buy higher welfare picnic food because of confusing labels, they don’t know what to look for and there is a limited range.
One solution is to make your own picnic treats but national research showed under 44s, are less likely to try their hand at making their own quiche Lorraine, sausages rolls and sandwiches than our parents or grandparents.
The RSPCA has teamed up with Richard Johnson, TV presenter and food write, to encourage more people to roll up their sleeves and make their own higher welfare party and, when the rain stops, picnic goodies.
Richard, dad-of-one, said: “Everything tastes better eaten outdoors. Everything. But there’s no need to go overboard.
“Some of the best meals I’ve ever eaten were picnics. As a child I remember bread and cheese on the edge of a cornfield in Devon. Picnics should be lengthy, sociable affairs, and that bread and cheese seemed to last forever.
“Even separate courses and elaborate dishes are considered a bit Hyacinth Bucket these days. Just keep it simple - and animal friendly.”
He added: “It’s a shame that younger people seem to be cooking less as it will mean many of them will be buying lower welfare pre-prepared food even though they don’t want to.”