A CAMPAIGN to find the next Richard Branson or Alan Sugar is being backed by Mansfield District Council as it looks to find the market traders of the future.
The authority is supporting First Pitch, a competition organised by the National Market Traders Federation to encourage more entrepreneurs onto markets.
Well-known figures Lord Sugar and Sir Richard Branson first started out in business as market traders and the campaign is encouraging others to follow in their footsteps.
The council has signed up to the project by providing five days free test trading and discounted rents for entrants, who must be first-time traders, on Mansfield Market.
Jordan Henry (28) became the first budding trader to take part when he brought his Halfmoon Project business to the town last Wednesday.
Coun Kate Allsop, portfolio holder for regeneration at Mansfield District Council, said this week: “We recognise the need to attract more new, vibrant businesses to the Market Place and we hope the First Pitch initiative can both benefit the market and provide a shop window for new traders.”