Butchers and bakers are being encouraged to cut salt content in their products in a new healthy eating campaign.
Derbyshire County Council has launched its Better Bangers and Better Bread schemes to reduce the amount of salt in locally produced sausages and bread.
It is inviting Derbyshire butchers and bakers to volunteer their products to trading standards officers for testing.
Products meeting the Government’s Public Health Responsibility Deal targets qualify to display the county council’s new Better Bangers and Better Bread logos and a certificate. Details of participating businesses are also added to the county council’s website, giving consumers confidence in the quality of locally produced foods.
Councillor Kevin Parkinson, Derbyshire County Council Cabinet Member for Regeneration, said: “Eating too much salt can harm people’s health so we are keen to encourage local food businesses to reduce it where possible.
“This initiative combines our trading standards and new public health roles to both improve healthy eating options and promote responsible local producers in our high streets.”
Councillor Parkinson added: “In Derbyshire we’re blessed with some fantastic local butchers and bakers and we’re delighted with the amount of early interest in our new scheme.
“Business who have already cut salt levels tell us that customers haven’t noticed a difference in taste and they’ve benefitted from a reduction in production costs.
“I’m keen for national supermarkets trading in Derbyshire to get behind our healthy eating campaign and work towards achieving the same standards being created on our high streets.
“Consumers know they can trust products displaying the Better Bangers or Better Bread logos to meet salt targets.”
There are two levels of targets under the Public Health Responsibility Deal. For bread the 2010 target is 1.1g of salt per 100g and the 2012 target is 1g per 100g. For sausages the 2010 target is 1.4g per 100g, with the 2012 target 1.13g per 100g.
For more information about the Better Bangers and Better Bread schemes visit www.derbyshire.gov.uk/bb or call trading standards on 01629 536166.