Sutton’s The Diamond Club is ‘hidden gem’ of Ashfield business scene

Gary Melvin with his wfe June Melvin and daughter Zoe Melvin  at their club The Diamond in Sutton
Gary Melvin with his wfe June Melvin and daughter Zoe Melvin at their club The Diamond in Sutton
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SUTTON’S famous The Diamond is the final firm to be featured in the Chad’s Best in Business as the scheme draws to a close.

Companies of all types have been included in the Ashfield Chad, from a beauty salons and a pub to an engineering firm and traditional launderette.

The aim of the initiative was to give local businesses the recognition they deserve for the part they play in keeping the local economy alive.

All of the participants have either celebrated a special anniversary, grown from humble roots into a successful enterprise or expanded or adapted in order to keep up with the changing needs of customers.

Said reporter Helen Beighton, who has written the business profiles for the Best in Business series: “The response from businesses in Ashfield to the scheme has been really pleasing.

“We have been able to highlight the successes of some well-known local firms as well as the achievements of companies that some residents may never have heard of.

“We hope that everyone involved has enjoyed seeing their businesses in the Chad and will reap rewards for their hard work.”

Part of the prize for appearing in Best in Business was to be entered into a draw to win a trip to the Houses of Parliament with Ashfield MP Gloria De Piero.

The trip will take place on 25th April and includes transport to London thanks to ACE-ABC, lunch at the Commons and the chance to see Prime Minister’s Questions.

Winners will be notified this week if they have drawn a place.

SUTTON’S The Diamond club is a hidden gem on the Ashfield business scene.

Situated on Stoney Street, the ordinary town centre location disguises the extraordinary success that the club has achieved, hosting big name acts who play to packed out audiences, week in, week out.

It first opened back in the 1950s and current owners Gary and June Melvin and their daughter Zoe took over 10 years ago, wanting to bring back The Diamond’s glory days, when nearly every well-known band performed there.

It can now lay claim to being Nottinghamshire’s premier tribute band venue, with many original American and European acts from decades past also appearing.

“We are fully booked this year as far as gigs are concerned,” said self-confessed 80s rock chick Zoe.

“I am booking my heroes - people I saw at Wembley or Donington Monsters of Rock - I do get starstruck sometimes!

“But we are getting big names here and it’s brilliant for them to come over.”

The Diamond’s gigs cover a wide range of music, taking in everything from The Beatles to Iron Maiden.

“We are so passionate about what we do and getting the best bands out there - we cater for everybody,” said Zoe.

“The tribute scene is a big pull - the bands who are not around, like T Rex and The Beatles - it keeps their music alive.”

The venue itself resembles a rock and roll memorabilia museum, with the walls covered in posters and other music artefacts from years gone by.

There are over 600 members on the books and it also has 13 rooms available for people to stay in and offers hot food.

Zoe said that the live music and intimate atmosphere has helped the club survive during a time when many other venues have been struggling.

“One of the things we have got is that we are something different,” she said.

“People come to see the bands and stay here all night.

“We have got something that keeps them in.”

Booking established acts with big followings ensures that there are always people coming through the doors and the Melvins are always making improvements to what the club offers.

Added Zoe: “It’s 24/7 - we put so much hard work into it and over the last ten years we have created something that we are really, really proud of.”