A community centre in Selston has seen a dramatic rise in the take up of its services following free advice and support from two North Nottinghamshire businesses.
The Tin Hat Centre in Selston asked Business in the Community (BITC) if it could help improve the fortunes of the Centre by asking its members for advice on marketing its services.
BITC East Midlands runs Nottinghamshire ProHelp, an organised group of businesses that give their time for free to help community organisations. Mansfield based award winning PR & Marketing agency, Parker PR, took on the project and enlisted the help of Initial Design from Selston to create a new brand image, redesign promotional material and radically improve the Centre’s website.
Centre Manager, Paulette Sturman says the combination of strategic advice and creative design has already made a huge impact; ““The new logo, website and facebook page have enabled us to reach a wider audience with a professional image. This has already increased centre usage. The support has given the centre a real boost. The new logo has been a hit and the poster templates have made the centre recognisable. Course take up figures have already increased since the launch of the promotional material with our new logo. None of this would have been possible without ProHelp and the two members who helped us.”
Graham Parker of Parker PR believes that businesses are missing a trick in not joining ProHelp. “Providing pro bono services like we do is not about “putting something back” into communities; it’s about making a contribution, boosting the local economies and spotting training opportunities for yourself or your staff. I’m chuffed to bits that Alison’s and my help has made such a difference to a fantastic local resource that helps so many people,” said Graham Parker.
Alison Rayner of Initial Design said the company was delighted to help its local Centre be more successful. “Although Initial Design operate on a regional and national basis, helping small businesses and organisations locally is very important to us. We were very pleased to be involved in helping The Tin Hat Centre with redesigning their website, and making it more user friendly. As a resident of Selston, I know and appreciate how valuable The Tin Hat Centre and it’s services are to our community. I wish them continued success – they deserve it!” said Alison Rayner
The Tin Hat Centre provides a wide range of services to local people including training & education courses, room hire and the housing of several community groups. To find out more about the Tin Hat Centre visit www.tinhat.org.uk
For more information about ProHelp call Ann Hilton on 0115 924 7408.