The new Ford Fiesta has been revealed, with new front-end styling and more technology than ever before.
A revised grille and new laser-cut headlights are the key updates externally. There are also daytime running lights and a power dome-style bonnet, which is likely to be more for pedestrian protection than to provide space for large engines.
Among the technologies of this generation of the 15 million-selling Fiesta is Active City Stop, which detects impending frontal accidents at low speed if the driver doesn’t, and hits the brakes hard, either preventing a crash or mitigating the damage done.
Ford’s SYNC in-car connectivity system takes care of connectivity, enabling owners to voice-activate phone calls and their music selection from devices connected via Bluetooth or USB.
The SYNC system includes emergency assistance, which directly connects the vehicle occupants to local emergency services operators after an accident, in the correct language for the region. If you have an accident abroad, you’d better have your phrase book handy.
The MyKey system will also debut on the Fiesta.
The system, which has been called both an unnecessary nanny and a huge boost to parents’ peace of mind, operates by setting limits to the car’s top speed, stereo volume and more. Individual keys send signals to the car to inform it which driver is driving.
Also new to the model will be Ford’s 1.0-litre EcoBoost petrol engine.
Traditionally petrol engines are the biggest sellers in this market sector, and the universally warm reception given to the tiny EcoBoost will help ensure the Fiesta continues to sell well.